About us

Meet Uncle Jeff & Kate

Meet Uncle Jeff

The Go Bag Guru

Uncle Jeff is the kind of guy who could turn a paperclip, duct tape, and sheer determination into a fully functioning survival kit. A true go bag aficionado, he’s been preaching the gospel of preparedness since the days when people thought “prepping” just meant getting snacks for movie night.

While others debate over what’s essential, Uncle Jeff already has it packed—probably in three different sizes, color-coded, and ready for anything from a weekend hike to a zombie invasion. He’s the expert you want in your corner (or on your speed dial) when things go sideways.

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Meet Kate

THE (FORMERLY) UNPREPARED CITY SLICKER

Before her go bag days, Kate’s idea of “emergency planning” involved stockpiling jokes, not essentials. She figured if the apocalypse ever hit, at least she could distract everyone with her killer sense of humor—because who needs a firestarter when you’ve got a solid punchline? Her priorities might have been questionable (snacks and sarcasm over survival tools), but her heart was always in the right place.

Now, with her bag packed and her priorities slightly more practical, Kate’s ready to face any disaster—armed with essentials, a flashlight, and enough humor to keep the end of the world from getting too serious.

Support Service Members & Local Anti-Trafficking Efforts

Every Yeti Ready bag does more than just prepare you for the unexpected—it also gives back. A portion of each purchase goes toward supporting service members and veterans, as well as fighting human trafficking. We believe in standing strong for those who serve and protecting the vulnerable from exploitation. When you carry a Yeti Ready bag, you're not just ready for anything—you're part of something bigger.